{"id":381,"date":"2018-12-12T21:26:56","date_gmt":"2018-12-12T21:26:56","guid":{"rendered":"https:\/\/doublejdesign.ca\/?p=381"},"modified":"2023-11-12T21:36:57","modified_gmt":"2023-11-12T21:36:57","slug":"lapis-lazuli-jewellers","status":"publish","type":"post","link":"https:\/\/doublejdesign.ca\/index.php\/2018\/12\/12\/lapis-lazuli-jewellers\/","title":{"rendered":"Lapis Lazuli Jewellers"},"content":{"rendered":"\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"470\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logodark.png\" alt=\"\" class=\"wp-image-390\" style=\"width:329px;height:auto\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logodark.png 823w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logodark-300x171.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logodark-768x439.png 768w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p>Working as part of a team, I created home page prototypes and design guide for a theoretical jewellery store by the name of Lapis Lazuli. This project was multifaceted. Extensive research was done using UX related methodology, mind maps, product photography and branding. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1995\" height=\"1539\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover.png\" alt=\"\" class=\"wp-image-389\" style=\"width:752px;height:auto\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover.png 1995w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-300x231.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-1024x790.png 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-768x592.png 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-1536x1185.png 1536w\" sizes=\"(max-width: 1995px) 100vw, 1995px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Branding<\/h3>\n\n\n\n<p>The created logo is meant to be simple, elegant and versatile. After many iterations these were the final versions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"228\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo-1024x228.png\" alt=\"\" class=\"wp-image-382\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo-1024x228.png 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo-300x67.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo-768x171.png 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo-1536x342.png 1536w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/logo.png 1641w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>It isn&#8217;t enough to simply jump into setting up a prototype, we needed to figure out what kinds of customers would visit this shop and why.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Photography<\/h3>\n\n\n\n<p>Product photography was also par of this project.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-1024x683.jpg\" alt=\"\" class=\"wp-image-391 size-full\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-1024x683.jpg 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-300x200.jpg 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-768x512.jpg 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-1536x1024.jpg 1536w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/IMG_9308-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/doublejdesign.ca\/index.php\/2023\/11\/12\/jewellery-photography\/\">See full image set<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">UX Research and Development<\/h3>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:52% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"992\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer1-1024x992.png\" alt=\"\" class=\"wp-image-385 size-full\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer1-1024x992.png 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer1-300x291.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer1-768x744.png 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer1.png 1491w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>This shop was meant to be more boutique-like and attract those that wanted custom jewellery or repairs don on older pieces.<\/p>\n\n\n\n<figure data-wp-context=\"{ &quot;core&quot;:\n\t\t\t\t{ &quot;image&quot;:\n\t\t\t\t\t{   &quot;imageLoaded&quot;: false,\n\t\t\t\t\t\t&quot;initialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxEnabled&quot;: false,\n\t\t\t\t\t\t&quot;hideAnimationEnabled&quot;: false,\n\t\t\t\t\t\t&quot;preloadInitialized&quot;: false,\n\t\t\t\t\t\t&quot;lightboxAnimation&quot;: &quot;zoom&quot;,\n\t\t\t\t\t\t&quot;imageUploadedSrc&quot;: &quot;https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2.png&quot;,\n\t\t\t\t\t\t&quot;imageCurrentSrc&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;targetWidth&quot;: &quot;1490&quot;,\n\t\t\t\t\t\t&quot;targetHeight&quot;: &quot;1440&quot;,\n\t\t\t\t\t\t&quot;scaleAttr&quot;: &quot;&quot;,\n\t\t\t\t\t\t&quot;dialogLabel&quot;: &quot;Enlarged image&quot;\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t}\" data-wp-interactive class=\"wp-block-image size-large is-resized wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"990\" data-wp-effect--setStylesOnResize=\"effects.core.image.setStylesOnResize\" data-wp-effect=\"effects.core.image.setButtonStyles\" data-wp-init=\"effects.core.image.initOriginImage\" data-wp-on--click=\"actions.core.image.showLightbox\" data-wp-on--load=\"actions.core.image.handleLoad\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2-1024x990.png\" alt=\"\" class=\"wp-image-386\" style=\"width:283px;height:auto\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2-1024x990.png 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2-300x290.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2-768x742.png 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/llcustomer2.png 1490w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge image\"\n\t\t\tdata-wp-on--click=\"actions.core.image.showLightbox\"\n\t\t\tdata-wp-style--right=\"context.core.image.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"context.core.image.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button>        <div data-wp-body=\"\" class=\"wp-lightbox-overlay zoom\"\n            data-wp-bind--role=\"selectors.core.image.roleAttribute\"\n            data-wp-bind--aria-label=\"selectors.core.image.dialogLabel\"\n            data-wp-class--initialized=\"context.core.image.initialized\"\n            data-wp-class--active=\"context.core.image.lightboxEnabled\"\n            data-wp-class--hideAnimationEnabled=\"context.core.image.hideAnimationEnabled\"\n            data-wp-bind--aria-modal=\"selectors.core.image.ariaModal\"\n            data-wp-effect=\"effects.core.image.initLightbox\"\n            data-wp-on--keydown=\"actions.core.image.handleKeydown\"\n            data-wp-on--touchstart=\"actions.core.image.handleTouchStart\"\n            data-wp-on--touchmove=\"actions.core.image.handleTouchMove\"\n            data-wp-on--touchend=\"actions.core.image.handleTouchEnd\"\n            data-wp-on--click=\"actions.core.image.hideLightbox\"\n            tabindex=\"-1\"\n            >\n                <button type=\"button\" aria-label=\"Close\" style=\"fill: var(--wp--preset--color--body-text)\" class=\"close-button\" data-wp-on--click=\"actions.core.image.hideLightbox\">\n                    <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"20\" height=\"20\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13 11.8l6.1-6.3-1-1-6.1 6.2-6.1-6.2-1 1 6.1 6.3-6.5 6.7 1 1 6.5-6.6 6.5 6.6 1-1z\"><\/path><\/svg>\n                <\/button>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized responsive-image\"><img decoding=\"async\" data-wp-bind--src=\"context.core.image.imageCurrentSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-386\" style=\"width:283px;height:auto\"\/><\/figure>\n<\/div>\n                <div class=\"lightbox-image-container\">\n<figure class=\"wp-block-image size-large is-resized enlarged-image\"><img decoding=\"async\" data-wp-bind--src=\"selectors.core.image.enlargedImgSrc\" data-wp-style--object-fit=\"selectors.core.image.lightboxObjectFit\" src=\"\" alt=\"\" class=\"wp-image-386\" style=\"width:283px;height:auto\"\/><\/figure>\n<\/div>\n                <div class=\"scrim\" style=\"background-color: var(--wp--preset--color--background)\" aria-hidden=\"true\"><\/div>\n        <\/div><\/figure>\n<\/div><\/div>\n\n\n\n<p>Using a combination of research and examination of the competition we concluded that the best arrangement for the navigation would be as follows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"664\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/navigation-chart-1024x664.png\" alt=\"\" class=\"wp-image-387\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/navigation-chart-1024x664.png 1024w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/navigation-chart-300x195.png 300w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/navigation-chart-768x498.png 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/navigation-chart.png 1489w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Prototypes<\/h3>\n\n\n\n<p>After the studying and research we drafted thumbnails, wireframes and and finally landed in Adobe XD where the prototypes were created.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Mobile<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"206\" height=\"2560\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Mobile-prototype-scaled.jpg\" alt=\"\" class=\"wp-image-388\" style=\"width:183px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h5 class=\"wp-block-heading\">Desktop<\/h5>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"2560\" src=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-scaled.jpg\" alt=\"\" class=\"wp-image-384\" srcset=\"https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-scaled.jpg 768w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-90x300.jpg 90w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-307x1024.jpg 307w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-461x1536.jpg 461w, https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/Desktop-prototype-614x2048.jpg 614w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Working as part of a team, I created home page prototypes and design guide for a theoretical jewellery store by the name of Lapis Lazuli. This project was multifaceted. Extensive research was done using UX related methodology, mind maps, product photography and branding. Branding The created logo is meant to be simple, elegant and versatile. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[17,20],"tags":[],"uagb_featured_image_src":{"full":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover.png",1995,1539,false],"thumbnail":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-150x150.png",150,150,true],"medium":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-300x231.png",300,231,true],"medium_large":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-768x592.png",768,592,true],"large":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-1024x790.png",1024,790,true],"wps_thumbnail_size":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-360x250.png",360,250,true],"1536x1536":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover-1536x1185.png",1536,1185,true],"2048x2048":["https:\/\/doublejdesign.ca\/wp-content\/uploads\/2023\/11\/cover.png",1995,1539,false]},"uagb_author_info":{"display_name":"jessica.jackson","author_link":"https:\/\/doublejdesign.ca\/index.php\/author\/jessica-jackson\/"},"uagb_comment_info":1,"uagb_excerpt":"Working as part of a team, I created home page prototypes and design guide for a theoretical jewellery store by the name of Lapis Lazuli. This project was multifaceted. Extensive research was done using UX related methodology, mind maps, product photography and branding. Branding The created logo is meant to be simple, elegant and versatile.&hellip;","_links":{"self":[{"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/381"}],"collection":[{"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/comments?post=381"}],"version-history":[{"count":2,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/381\/revisions"}],"predecessor-version":[{"id":409,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/posts\/381\/revisions\/409"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/media\/389"}],"wp:attachment":[{"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/media?parent=381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/categories?post=381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/doublejdesign.ca\/index.php\/wp-json\/wp\/v2\/tags?post=381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}